Yesterday we went over 6 ways to promote your blog posts after you hit publish. Today we are talking about the same topic but digging a little deeper into how we can leverage social media. Tomorrow, we'll wrap it up with part two of social media love where we'll show you how you can use social media to improve your blog and come up with endless posts ideas.
Stay tuned for that and read the simple five-step process of using social media to promote your own stuff, it is a great way to stay on track and consistently connect with your followers.
Step One – Identify Where Your Target Audience Hangs Out Already
This step might seem too simple but you need to figure out where on social media your followers hang out. Yes, we all have a Facebook account, but it's not always the best social media platform for every niche.
Do your research and come up with a short list of platforms where you want to focus your efforts.
Step Two – Establish a Presence and Learn the Ropes
Now is the time to get active and start making friends. Figure out the social platform and pay attention to what other bloggers in your niche are doing that seems to be working.
Things always change on social media so this will be an ongoing thing. Start learning and start making connections with your target market.
Step Three – Tailor Your Posts and Your Images to These Social Media Platforms
Figure out how to best present your content:
- what images should you use?
- should they have text on them and what sizes work best?
Find that out and start tailoring your content to those specs. Don't be afraid to try different approaches and see what works best for you, your blog, and your niche. We have ready to use social media packages in our store that might interest you.
Step Four – Promote and Interact
With all the prep work done, it’s time to start promoting your content. Aim for a mix of interaction, sharing other people’s content, and of course sharing your own.
Make sure you mix it up and don’t just toot your own horn all the time for best results.
Step Five – Grow, Rinse, and Repeat
As you spend more time on each social media platform and interact with other users your reach will start to grow.
Keep it up and spend a little time each week connecting with new people in your target market. Keep growing and of course – rinse and repeat on an ongoing basis so your content is continually promoted.
Every four to six weeks re-evaluate what you’re doing and see where you're getting the best results. Do more of that and try new tactics, techniques, and social media platforms as you come across them.