We’ve covered building a list to bring your readers back and now we want to dive into a bit more of an advance list building technique. It is easy to implement with a little extra work, but we promise it will be worth the effort!
The idea is to have a series of blog posts on a related theme, all ending in a CTA (call to action) that invites readers to join your list. Much like our 30 Day Blogging Challenge. To entice them to subscribe you can offer a short report as a lead magnet. That sounds like a ton of writing, doesn’t it?
How about a little shortcut? Use a PLR Bundle that includes articles or blog posts and a short report. Let’s take a peek at what that can look like.
Niche: diet and weight loss
PLR to grab: Whole in 30 from Whole Food PLR
The Whole in 30 pack includes:
- 10 blog posts/articles
- a short report including report covers and images
- report opt-in page already created for you
- powerpoint slides you can use for a presentation or webinar
- webinar tools including speaking notes and handouts
You can take the short report, add your branding and website information and edit it as you see fit to your voice and theme, then convert it to a pdf. Using the provided opt-in page customize it with your autoresponder service, and either set up a new list or add the new subscribers to your existing list.
After your autoresponder is set up you can start publishing the PLR articles, edited as you see fit, crafting a CTA at the end that invites readers to subscribe to your list and get the short report as a thank you.
Not only is this great way to grow your list in general, but you also have a very targeted list of subscribers who you know are interested in Whole30. This then allows you to interact with this subset of your list on the topic, send them more content and of course product offers.
You can then rinse and repeat this technique with another PLR bundle. This works for any niche. Just keep an eye out for appropriate PLR article bundles to put it into action. Here’s a short list of PLR providers we recommend (affiliate links):
- Whole Food PLR
- Sparkle Content
- Cindy Bidar
- Kitchen Bloggers
- White Label Perks
- Quick and Easy Blogging – we sell Ready to Use Content too!
How can you use PLR to help you build a list?