We’ve talked about the importance of a mailing list a few times throughout this 30-day blogging challenge. We hope you've taken the time to start growing your list or have been building a stronger one since you started the challenge. Let's talk about how you can leverage that list to help your blog grow.
An Email to Your List Each Time You Post
This is the simplest way you can leverage your list. Write and send a quick email to your subscribers each time you publish a blog post. This will keep them coming back to your blog over and over again, plus it helps you grow your reach and traffic as they share your posts.
The biggest advantage of doing this is that you can personalize each message. Don't just send out a summary of the post, they won't have any reason to visit your site then. Create a connection with them, ask questions and why not promote your products you think they would find helpful.
A Blog Broadcast
If you're busy, and I'm sure you are, you might want to automate the process and set up a blog broadcast. If done right, this can be just as effective as a personal email to your list. You can set up the blog broadcast so it goes out automatically as soon as you publish a new post, or you can have it aggregate your posts and send out one email with a link to the most recent post on a certain day of the week – think of it as a summary.
Your autoresponder service should have the instructions you need to set this up. Most allow you to customize and format these emails to make them easy to read and visually appealing. The biggest disadvantage to using automation is that you can't tweak and personalize the auto-generated messages easily. The big advantage is it is on auto-pilot, set it and forget it, with no extra work on your end or needing to remember to send that email.
A Weekly Newsletter
A third option is to publish a weekly (or monthly) newsletter for your subscribers. Here you can share what’s been going on in your blog, on your social media sites, in your real life etc.
This is a great way to personally connect with your subscribers. Keep the content short, but interesting and send them back to your blog to read more. The best part is you can structure this email to your liking and edit is as you see fit. You'll have more control and can include the information that you find most important for your weekly or monthly newsletter.
These three options are a great way to leverage your blog posts, you can focus on just one method or mix and match for the best result. The most important thing is to get started and mail your list regularly.
Do you automate your newsletter or do you write it each time it sends out?