Blogging and coming up with fresh content ideas isn’t always easy. Today we’re going to talk about a content shortcut perfect for those busy days when your calendar is full but you want to get a blog post published.
Today’s tip – keep an eye out for questions in comments. They might be on the blog or social media.
Save these questions, horde them, and when you need a quick post, take a question – copy and paste it into your blog and answer it. That was easy, wasn’t it?
Of course you want to answer your readers right away when you see the comment come up. Go ahead and do that, it is a great way to build a relationship and get your audience to trust you. Keep a mental tab on this question and ask yourself these two questions:
- Will other people have the same question? (99% of the time the answer will be yes)
- Is there more I can share on the topic?
If you answer yes to both questions, then the commenter question qualifies for a follow-up blog post. And that’s exactly what it is; a follow up to the original comment question and your answer.
Start by introducing the topic or question. Share the question and then let your readers know that you wanted to give a more detailed answer, they’ll appreciate that you care enough to do that. Share the answer you gave the reader in the original comment and elaborate as you see fit. That’s it. A quick and easy blog post and for a portion all you had to do was copy and paste.
Format it, add a graphic and you’re ready to hit publish. Rinse and repeat with other questions as they pop up in your comments. Readers love these types of posts because they often had the exact same question, but they were too shy to ask. Remember when we discussed using drafts to get ahead?! Use that in combination with these questions and create drafts so you can go in and add to the posts as you see fit.
If you find yourself with quite a few questions, you may even want to make this a new featured category on your blog. It will quickly become a valuable resource to your readers and you have a whole new section to build a trusting relationship with your followers.
It will save you time in the long run. By being thorough in your answer, it will not only apply to this exact question, but a multitude of related questions. An easy way to connect with your readers is to share a simple answer if the questions pops up again along with a link to the post. Think of it as way to create your own personal FAQ section of the blog.
What’s a common question your readers ask?